Swipe.by · B2B · AI marketing for restaurants
Swap revenue-share loans for fixed monthly debt payments to fund the sales push
Kept 100% equity; fixed payments made cash planning easier
Workedfinancing
What they did
Previously used Stripe loans repaid as a percentage of every dollar collected; with fast growth they repaid in ~3 months, making the effective interest very high. Switched to Founderpath: $450K, ~16-month term, fixed ~$35K/month so cash flow is plannable. Money goes to scaling outside sales (covering the gap when top reps are promoted, Indeed recruiting, market ramp), not ads. Founder frames cost of capital vs. equity dilution as the key comparison.
What happened
Kept equity (founder: '100%'); fixed payments improved cash planning; process was 'extremely quick'
Related topics
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More from this episode
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- Swipe.by: Pay door-to-door reps mostly commission, with a guaranteed minimumReps keep 30-40% of year-one revenue; top reps promoted in ~6 months
- Swipe.by: Promote top reps to open new cities
- Swipe.by: Recruit sales reps with Indeed job ads
- Swipe.by: Have the rep sit with the owner while a remote lead runs the demo300-400 demos a month
- Swipe.by: Skip free trials and push small businesses to pay a year up frontMost customers pay the year up front
- Swipe.by: Give websites and online ordering away free; charge for the AI services on top
- Swipe.by: Sell to hair and nail salons with the same restaurant sales teamStopped; product was ~5% short of what salons need