Swipe.by · B2B · AI marketing for restaurants
Recruit sales reps with Indeed job ads
Unknownsales-org
What they did
Pays for Indeed job ads to find outside sales candidates for each new market.
In their words
Top Founders with Nathan Latka · He Sells AI Door-to-Door. $3.5M ARR, 400% Growth, $0 Ads“And now we have to put ads in Indeed to find good candidates, right? We are spending to ramp up the market.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Swipe.by: Sell only door-to-door, with reps walking into restaurants~$3.5M ARR, ~400% yearly growth, $0 ad spend
- Swipe.by: Pay door-to-door reps mostly commission, with a guaranteed minimumReps keep 30-40% of year-one revenue; top reps promoted in ~6 months
- Swipe.by: Promote top reps to open new cities
- Swipe.by: Have the rep sit with the owner while a remote lead runs the demo300-400 demos a month
- Swipe.by: Skip free trials and push small businesses to pay a year up frontMost customers pay the year up front
- Swipe.by: Give websites and online ordering away free; charge for the AI services on top
- Swipe.by: Swap revenue-share loans for fixed monthly debt payments to fund the sales pushKept 100% equity; fixed payments made cash planning easier
- Swipe.by: Sell to hair and nail salons with the same restaurant sales teamStopped; product was ~5% short of what salons need