Swipe.by · B2B · AI marketing for restaurants
Sell to hair and nail salons with the same restaurant sales team
Stopped; product was ~5% short of what salons need
Failedmarket-selectionpositioning-niche
What they did
Opened sales to hair and nail salons (seen as closest to restaurants) late last year using the same field org. Found the product was ~5% short of what salons needed and stopped; reps asking to sell other verticals are now told restaurants only. May revisit next year.
What happened
Stopped the salon push; product was missing ~5% for that vertical
In their words
Top Founders with Nathan Latka · He Sells AI Door-to-Door. $3.5M ARR, 400% Growth, $0 Ads“for now we are exclusively every time we hire new reps everyone is can I go into others and we say no we are only in restaurants”
“we did open up to hair salons nail salons late last year and exactly what you mentioned we found. We are just missing 5% to be perfect for them.”
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