Swipe.by · B2B · AI marketing for restaurants
Sell only door-to-door, with reps walking into restaurants
~$3.5M ARR, ~400% yearly growth, $0 ad spend
Workedin-personsales-org
What they did
No cold calling, email automation or ads: every customer is closed by an outside rep walking into restaurants, modeled on solar, pest control, roofing and pharma field sales. Rationale: competitors all cold-call with the same AI stack (data providers, Clay, ElevenLabs) so owners are bombarded; in-person builds relationships ('us having a beer') that cold callers can't beat and counters SMB churn from price-switching. Ambition is a sales org 'in the thousands'. Expansion is market by market.
What happened
~$3.5M ARR, ~400% YoY growth and accelerating, $0 ad spend, 300-400 demos/month
- Stage
- Scale ($3.5M ARR)
In their words
Top Founders with Nathan Latka · He Sells AI Door-to-Door. $3.5M ARR, 400% Growth, $0 Ads“And so we are exclusively selling door to door. So what we actually are is we are a solar company, a pest control company, a roofing company, right?”
“Building a sales org in the thousands, full time, building relationships with the customer because every AI cold caller or human cold caller will hit a wall of us having a beer.”
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More from this episode
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- Swipe.by: Promote top reps to open new cities
- Swipe.by: Recruit sales reps with Indeed job ads
- Swipe.by: Have the rep sit with the owner while a remote lead runs the demo300-400 demos a month
- Swipe.by: Skip free trials and push small businesses to pay a year up frontMost customers pay the year up front
- Swipe.by: Give websites and online ordering away free; charge for the AI services on top
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