Voicy · B2C · dictation app for seniors
Publish hundreds of blog posts and dozens of landing pages for search
Founder calls SEO the true growth of a $16-20K/month app; no channel split
Workedseocontentlocalization
What they did
Built SEO as the main growth engine: about 200 blog posts and about 30 different landing pages on a Framer website localized into four or five languages, produced with his own SEO tool (Romeo SEO). His reasoning: in a crowded market the product customers see first wins, so one article ranking above a competitor in Google or AI search gets the click even if the competitor's product is better. No traffic or signup numbers given.
What happened
Founder says SEO is where Voicy's real growth comes from; no SEO-specific numbers.
- Stage
- growth
“And the true growth of Voicy is from SEO. Like I've always been an SEO guy, love SEO. We have like 200 blog posts. We have like 30 different landing pages. Our website is localized in like four or five different languages.”
“You just have one article that shows up above your competitor, even if your competitor has a better product, most people will click on that first link in Google or within the AI search, and they will try out your product.”
“And my growth engine, it's called romeoseo.com, which is actually my own product. I use that for SEO.”
Related topics
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More from this episode
- Voicy: Launch as a Chrome extension and ask five friends to leave reviewsFree store traffic brought the first ~100 users
- Voicy: Post one viral-ready story across many subreddits until you get blockedTook users from ~100 to 200-300 before Reddit blocked him
- Voicy: Start a YouTube how-to series made for your core audience, like seniorsChannel went from 1K to 12K subscribers in about a month
- Voicy: Talk to users to find the group that needs your product most, then serve themFounder credits the senior/disability focus for success in a crowded market; no comparison
- Voicy: Give people with disabilities 20% off when they email you20% of users are on the discount
- Voicy: Sell a lifetime plan for about 30 months of the monthly priceLifts monthly revenue to $16-20K on 11K MRR
- Voicy: Build a Windows app first, since most business users are on Windows
- Romeo SEO: Sell your SEO tool to local tradespeople instead of indie hackers