GTM Sauce

Voicy · B2C · dictation app for seniors

Start a YouTube how-to series made for your core audience, like seniors

Channel went from 1K to 12K subscribers in about a month

Workedcontentorganic-social

What they did

Recently started YouTube with standard videos on how to do speech to text, then launched a series called 'AI For Seniors' aimed at Voicy's older users. Videos are recorded with Tella. No cadence or conversion numbers given.

What happened

YouTube subscribers grew from about 1,000 to about 12,000 in about a month; impact on revenue not given.
Stage
growth
9:11
“Recently, we started with YouTube, too, so standard videos around like how to do speech to text. We started like a YouTube series called AI For Seniors, and that one is taking off.”
Kourosh
“We went from like 1,000 subs to like 12,000 subscribers on YouTube in like a month.”
Kourosh

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