Voicy · B2C · dictation app for seniors
Talk to users to find the group that needs your product most, then serve them
Founder credits the senior/disability focus for success in a crowded market; no comparison
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What they did
As a product manager, he got on as many user calls as possible. About 60-70% of callers were fast-typing professionals wanting ~10% more productivity; 20-30% were people with physical disabilities or less tech-savvy seniors who loved the MVP and asked for nothing more. Rather than compete with funded rivals like Wispr Flow, who don't go after seniors, he refocused Voicy on older people and people with disabilities, for whom dictation is a painkiller rather than a vitamin, and who compare it to a 15-year-old dictation tool rather than Wispr Flow.
What happened
Voicy now primarily serves seniors and people with disabilities and makes $16-20K/month; no before/after numbers.
- Stage
- growth
“So, I'm a product manager. I get on user calls like if I could just be on user calls 24/7, that's all I would do.”
“And then like 20, 30% of the time, I would speak to someone who had a physical disability or someone who was just a senior person who wasn't as tech-savvy and couldn't use their computer as much. Those guys loved the product.”
“Over time, it just became obvious to me that I can't compete with Wispr Flow and all of those guys, but Wispr Flow and those people, they don't want to go after the senior market.”
“But when we go into the market that I'm serving, these older folks, like they're not talking about Wispr Flow. They're talking about a dictation tool that was created like 15 years ago.”
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More from this episode
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- Voicy: Publish hundreds of blog posts and dozens of landing pages for searchFounder calls SEO the true growth of a $16-20K/month app; no channel split
- Voicy: Start a YouTube how-to series made for your core audience, like seniorsChannel went from 1K to 12K subscribers in about a month
- Voicy: Give people with disabilities 20% off when they email you20% of users are on the discount
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