Voicy · B2C · dictation app for seniors
Post one viral-ready story across many subreddits until you get blocked
Took users from ~100 to 200-300 before Reddit blocked him
Workedcommunityorganic-social
What they did
Posted on Reddit daily at launch with a content angle he knew would go viral in every subreddit, reposting the same angle in five or six subreddits until he got blocked. The angle itself was not described.
What happened
Grew Voicy to about 200-300 users; ended when he got blocked.
- Stage
- launch
“But at the same time, I was also posting on Reddit like absolute crazy every day. We had this like content angle that I knew would go viral in every subreddit.”
“So I posted that like five, six times until I got blocked. That got us to like two or 300 people.”
Related topics
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More from this episode
- Voicy: Launch as a Chrome extension and ask five friends to leave reviewsFree store traffic brought the first ~100 users
- Voicy: Publish hundreds of blog posts and dozens of landing pages for searchFounder calls SEO the true growth of a $16-20K/month app; no channel split
- Voicy: Start a YouTube how-to series made for your core audience, like seniorsChannel went from 1K to 12K subscribers in about a month
- Voicy: Talk to users to find the group that needs your product most, then serve themFounder credits the senior/disability focus for success in a crowded market; no comparison
- Voicy: Give people with disabilities 20% off when they email you20% of users are on the discount
- Voicy: Sell a lifetime plan for about 30 months of the monthly priceLifts monthly revenue to $16-20K on 11K MRR
- Voicy: Build a Windows app first, since most business users are on Windows
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