B2C · brain training app

How Elevate grows

1 tactic and 1 figures from 1 interview.

About Elevate

What it is: Mobile app company where Jacob Eiting worked as a developer; experimented with web touchpoints ~10 years ago
Funding

As described in the interviews, not independently verified.

Elevate's tactic

Elevate · B2C · brain training app

Soft launch a rough version on Android and watch replays of every user

~500 downloads a day; learned a lot without needing scale

Launched a very rough version of new apps on Android, where background organic traffic brought ~500 downloads a day, and watched the session replays of all of those users. Not statistically significant; the goal was to start the learning and iteration loop cheaply.

Workedvalidationproduct-activation

Sub Club by RevenueCat · 2025-01-08

Elevate by the numbers

Metric	Value	Context	Said in
downloads	500 downloads/day approximate	Background organic downloads on Android during soft launches of early app builds	Sub Club by RevenueCat 2025-01-08 13:06

Topics

Activation: getting users to first value1 Validating an app idea before building1

Interviews

Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs · Sub Club by RevenueCat · 2025-01-08