ZenMaid · B2B · software for maid services
Run Google Ads at $3/day from day one for a steady trickle of visitors
Brought some of the first 100 customers
What they did
What happened
- Stage
- day one onward
In their words
Making $1.8m from maid software
Valentin HinovYeah, yeah. So answer that, and then I have a follow-up.
Amar GhoseAll right, yeah, sounds sounds good. Um, yeah, so so just quickly there. So the first 100 customers were essentially cold email and cold calling, um, combined with, um, with one partnership that we kind of got along the way. Around 100 was where a lot more of our inbound marketing began to um to kick in. Um, I guess actually out of the first 100, some of it was from paid ads, because we've actually run, um, run paid ads, um, since since day one, but at a very very small amount. So we started out I think at $100 a month, so $3 a day on um on Google was what we initially started with, just so that we knew that we'd have one to two actual maid service owners clicking to our site like consistently. And, um, yeah, and then since, um, since like 100 customers, that's when inbound kicked in, and that's where we've got like a blog, we've built up a YouTube channel over time. Uh, we stopped doing all of the outbound and like the cold email and cold calling. Um, we stopped doing that around when essentially it was it became unmanageable to kind of manage like the leads and who we'd followed up with, and at that point, I was the only one who could really do that. And so at some point, I obviously wanted to stop doing that, and we didn't really try to find someone else that was going to come in and cold call people and like grow the company like that way. And, uh, yeah, I mean, I don't know, …
Valentin HinovYeah, so it's a mix of everything.
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More from this episode
- Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- Publish blog posts and YouTube videos on your customers' business problemsLots of traffic, few direct signups; builds the brand
- Sell e-books to pull customers toward your softwareNo real revenue; founder says don't copy it
- Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- Advertise a free-forever plan; require a card and give 14 days of paid features~40% more trials; more mentions in Facebook groups
- Cut marketing in countries where customers pay less and cost more
- Post only from brand accounts and show an expert's endorsement on the homepageNot tracked; founder believes endorsements help
Tags: google, budget, small-budget, day-one