GTM Sauce

ZenMaid · B2B · software for maid services

Run Google Ads at $3/day from day one for a steady trickle of visitors

Brought some of the first 100 customers

Unknownpaid-search

What they did

Ran Google Ads from day one at ~$100/month ($3/day), sized so that one to two actual maid service owners click through to the site consistently. Reuses campaign setup knowledge for future businesses (90% same, keywords differ).

What happened

Contributed some of the first 100 customers
Stage
day one onward

In their words

Making $1.8m from maid software

Play from 12:12
12:09

Valentin HinovYeah, yeah. So answer that, and then I have a follow-up.

12:12

Amar GhoseAll right, yeah, sounds sounds good. Um, yeah, so so just quickly there. So the first 100 customers were essentially cold email and cold calling, um, combined with, um, with one partnership that we kind of got along the way. Around 100 was where a lot more of our inbound marketing began to um to kick in. Um, I guess actually out of the first 100, some of it was from paid ads, because we've actually run, um, run paid ads, um, since since day one, but at a very very small amount. So we started out I think at $100 a month, so $3 a day on um on Google was what we initially started with, just so that we knew that we'd have one to two actual maid service owners clicking to our site like consistently. And, um, yeah, and then since, um, since like 100 customers, that's when inbound kicked in, and that's where we've got like a blog, we've built up a YouTube channel over time. Uh, we stopped doing all of the outbound and like the cold email and cold calling. Um, we stopped doing that around when essentially it was it became unmanageable to kind of manage like the leads and who we'd followed up with, and at that point, I was the only one who could really do that. And so at some point, I obviously wanted to stop doing that, and we didn't really try to find someone else that was going to come in and cold call people and like grow the company like that way. And, uh, yeah, I mean, I don't know, …

14:02

Valentin HinovYeah, so it's a mix of everything.

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Tags: google, budget, small-budget, day-one