ZenMaid · B2B · software for maid services
Sell e-books to pull customers toward your software
No real revenue; founder says don't copy it
What they did
What happened
In their words
Making $1.8m from maid software
NazUh, so just to, um, to get a better understanding. So you have some pieces of content that you charge for those, right? On your website. So what's the thinking behind that?
Amar Ghose… not very many. Like maybe like five. Um, it's just some things you want to charge for. Like, it doesn't like Honestly, none of those things that we charge for make us a significant amount of money, but like, you know, part of it has to do with people valuing like what you're like what you're putting out there, and like and stuff like that. Um, like like an e-book is a great example of that. Most people won't read a free e-book, that charging money actually increases the rate of like reading with like with an e-book, right? That we don't want to give away an 80-page e-book like for free. It's too much, right? So, um, yeah, I mean, each one's probably like kind of kind of dependent. I mean, we did at some point try to create like a hiring funnel, a marketing funnel, and like a tech and automation funnel, but, um, you know, I mean, here's one important lesson for you guys, that just because you see a company doing something doesn't mean that it's like that it's working, right? Like I would not recommend following like our information product thing based on what you see on like on our website right now, right? That, you know, when you're asking about the strategy and the thought behind it, I can tell you why we tried it, but like it's not really working, you know?
NazGot it. Uh, the next question is mine, as well. I think we I'll just I'll just go ahead and ask it. Um, yeah, so in in terms of the growth trajectory of your business, can you give us some insight into um what this market looks like in terms of competition, and um did did your growth um like scale up once uh the other players, let's say like the bigger players like Launch27, they got bought out and people were leaving. Did those things effect …
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More from this episode
- Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- Run Google Ads at $3/day from day one for a steady trickle of visitorsBrought some of the first 100 customers
- Publish blog posts and YouTube videos on your customers' business problemsLots of traffic, few direct signups; builds the brand
- Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- Advertise a free-forever plan; require a card and give 14 days of paid features~40% more trials; more mentions in Facebook groups
- Cut marketing in countries where customers pay less and cost more
- Post only from brand accounts and show an expert's endorsement on the homepageNot tracked; founder believes endorsements help
Tags: info-product, ebook, paid-content