GTM Sauce

ZenMaid · B2B · software for maid services

Sell e-books to pull customers toward your software

No real revenue; founder says don't copy it

Failedcontent

What they did

4-5 paid content pieces such as an 80-page e-book; tried building hiring, marketing and tech/automation funnels around them. Charging because people value and read paid e-books more than free ones.

What happened

No significant revenue; Amar says the info product strategy is not really working and advises not copying it

In their words

Making $1.8m from maid software

Play from 24:21
24:11

NazUh, so just to, um, to get a better understanding. So you have some pieces of content that you charge for those, right? On your website. So what's the thinking behind that?

Amar Ghose… not very many. Like maybe like five. Um, it's just some things you want to charge for. Like, it doesn't like Honestly, none of those things that we charge for make us a significant amount of money, but like, you know, part of it has to do with people valuing like what you're like what you're putting out there, and like and stuff like that. Um, like like an e-book is a great example of that. Most people won't read a free e-book, that charging money actually increases the rate of like reading with like with an e-book, right? That we don't want to give away an 80-page e-book like for free. It's too much, right? So, um, yeah, I mean, each one's probably like kind of kind of dependent. I mean, we did at some point try to create like a hiring funnel, a marketing funnel, and like a tech and automation funnel, but, um, you know, I mean, here's one important lesson for you guys, that just because you see a company doing something doesn't mean that it's like that it's working, right? Like I would not recommend following like our information product thing based on what you see on like on our website right now, right? That, you know, when you're asking about the strategy and the thought behind it, I can tell you why we tried it, but like it's not really working, you know?

25:44

NazGot it. Uh, the next question is mine, as well. I think we I'll just I'll just go ahead and ask it. Um, yeah, so in in terms of the growth trajectory of your business, can you give us some insight into um what this market looks like in terms of competition, and um did did your growth um like scale up once uh the other players, let's say like the bigger players like Launch27, they got bought out and people were leaving. Did those things effect …

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Tags: info-product, ebook, paid-content