GTM Sauce

ZenMaid · B2B · software for maid services

Advertise a free-forever plan; require a card and give 14 days of paid features

~40% more trials; more mentions in Facebook groups

Workedpricingpaywallpaid-socialword-of-mouth

What they did

Launched a free-for-life plan and put it front and center everywhere, including ads ('free-for-life ads'), to attract very small price-sensitive maid services who may pay later. Everyone goes through the same signup requiring credit card details, even for the free plan, and gets a 14-day trial with all paid features before choosing.

What happened

~40% increase in trials; more social mentions in Facebook groups; many trial users stay on paid; some (mainly UK) stay free forever. Amar says it's worth it even at zero free-to-paid conversion

In their words

Making $1.8m from maid software

Play from 36:50
36:47

Pete CodesAwesome.

36:50

Amar Ghoseeven if zero people converted from the free plan to the paid plan, it would likely be worth it because of what an amazing marketing tool it is. That what we have is that because we like we put that front and center everywhere, that we offer a free-for-life plan, and because we're trying to attract some of the really little guys that are really price-sensitive that are going to actually have the money to pay us like in the future, a lot of them are going to be clicking, and they're going to be talking about us. We've seen like the social media mentions and stuff like that have like have, um, have gone up over time, particularly in all of like all of the Facebook groups. And so having that is like is a massive win, and what we do is everyone goes through the same signup process, even if you want to sign up for the free plan, you have to input your credit card information. And whether you want the free plan or not, you get a 14-day trial with all of the paid features. And the number of people that fall in love with the paid features during that 14-day trial and never never are on the free plan is like a nice like a nice amount. But since launching that, I think I think it was about 40% maybe of, uh, increased trials that that just by essentially being able to run those free-for-life like ads.

38:02

Valentin HinovNice. Nice. Thanks.

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: facebook-groups, free-plan, freemium, credit-card-required, reverse-trial, free-trial