ZenMaid · B2B · software for maid services
Advertise a free-forever plan; require a card and give 14 days of paid features
~40% more trials; more mentions in Facebook groups
What they did
What happened
In their words
Making $1.8m from maid software
Pete CodesAwesome.
Amar Ghoseeven if zero people converted from the free plan to the paid plan, it would likely be worth it because of what an amazing marketing tool it is. That what we have is that because we like we put that front and center everywhere, that we offer a free-for-life plan, and because we're trying to attract some of the really little guys that are really price-sensitive that are going to actually have the money to pay us like in the future, a lot of them are going to be clicking, and they're going to be talking about us. We've seen like the social media mentions and stuff like that have like have, um, have gone up over time, particularly in all of like all of the Facebook groups. And so having that is like is a massive win, and what we do is everyone goes through the same signup process, even if you want to sign up for the free plan, you have to input your credit card information. And whether you want the free plan or not, you get a 14-day trial with all of the paid features. And the number of people that fall in love with the paid features during that 14-day trial and never never are on the free plan is like a nice like a nice amount. But since launching that, I think I think it was about 40% maybe of, uh, increased trials that that just by essentially being able to run those free-for-life like ads.
Valentin HinovNice. Nice. Thanks.
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More from this episode
- Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- Run Google Ads at $3/day from day one for a steady trickle of visitorsBrought some of the first 100 customers
- Publish blog posts and YouTube videos on your customers' business problemsLots of traffic, few direct signups; builds the brand
- Sell e-books to pull customers toward your softwareNo real revenue; founder says don't copy it
- Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- Cut marketing in countries where customers pay less and cost more
- Post only from brand accounts and show an expert's endorsement on the homepageNot tracked; founder believes endorsements help
Tags: facebook-groups, free-plan, freemium, credit-card-required, reverse-trial, free-trial