Publish blog posts and YouTube videos on your customers' business problems

Amar Ghoseso essentially like,

Amar Ghose… cleaning services, right? So like the actual product, which is mainly hiring, right? It's hiring great great cleaners. The marketing, or the sales, getting like more cleaners. And then like the management, and like the automation, and like and and the systems. And so what we've, um, done there is we've essentially just tried to create as much content around helping them to be successful with marketing, and with hiring, and then we've had some other topics that have kind of come up like organically like over, um, over time. But, um, that that's like top-of-funnel content. So people oftentimes find our blog when they have no interest in changing like their current scheduling solution, right? So it gets us a lot of traffic, but it doesn't get us like a huge amount of conversions, but it builds up our brand equity over time. And so the idea is that like when they're ready to switch, they like they they will, right? Or they'll they'll at least take a look and evaluate our software, and then from there, our software has to do the work of like of converting them. But that's essentially like the strategy in a nutshell, and then like from there, you know, what I just said, that's all of like the top-of-funnel content. And then from there, we have a couple of pieces that are more bottom-of-funnel content where we know that if somebody hits this page, then like they're likely going to go to our website and sign up for a trial, right? Or considerably more more likely, at least.

NazUh, so just to, um, to get a better understanding. So you have some pieces of content that you charge for those, right? On your website. So what's the thinking behind that?