ZenMaid · B2B · software for maid services
Post only from brand accounts and show an expert's endorsement on the homepage
Not tracked; founder believes endorsements help
What they did
What happened
In their words
Making $1.8m from maid software
Ana BibikovaI'm sorry for interrupting, sorry. Did you do Do you usually put out the content on your personal account, or is it, uh, the branded account that we're talking about?
Amar GhoseUh, branded account, and then like if you like I consider kind of posting to our Facebook group to kind of be like part of like of social media,
Ana BibikovaOkay.
Ana BibikovaBut you've never tried to kind of arrange them posting something about you or some kind of, uh, uh, you know, references or endorsements, stuff like that?
Amar GhoseUh, yeah, we've done some stuff like that, yeah. I mean, if you if you look at like our home page, we have like a video It's like an interview from uh like me with one of like with one of the biggest consultants in the industry, and there's just a perfect clip from that where she's just like, "Oh, like every maid service needs a software exactly like ZenMaid," right? And it's about as close to perfect as we can get, um, but that's literally just clipped from like from an interview.
Ana BibikovaWhat do What do you What do you track in this case, when you ask them for endorsement and stuff like that?
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- Run Google Ads at $3/day from day one for a steady trickle of visitorsBrought some of the first 100 customers
- Publish blog posts and YouTube videos on your customers' business problemsLots of traffic, few direct signups; builds the brand
- Sell e-books to pull customers toward your softwareNo real revenue; founder says don't copy it
- Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- Advertise a free-forever plan; require a card and give 14 days of paid features~40% more trials; more mentions in Facebook groups
- Cut marketing in countries where customers pay less and cost more
Tags: facebook, instagram, branded-account, facebook-group, endorsement, testimonial-video