GTM Sauce

ZenMaid · B2B · software for maid services

Post only from brand accounts and show an expert's endorsement on the homepage

Not tracked; founder believes endorsements help

Unknownorganic-socialcommunitylanding-page

What they did

Posts helpful content to ZenMaid's branded accounts, its Facebook group and Instagram; founder does not market from his personal profile. Homepage features a clip from an interview with a leading industry consultant saying every maid service needs software like ZenMaid.

What happened

Not tracked; Amar believes endorsements are good for business

In their words

Making $1.8m from maid software

Play from 30:27
30:17

Ana BibikovaI'm sorry for interrupting, sorry. Did you do Do you usually put out the content on your personal account, or is it, uh, the branded account that we're talking about?

30:27

Amar GhoseUh, branded account, and then like if you like I consider kind of posting to our Facebook group to kind of be like part of like of social media,

30:35

Ana BibikovaOkay.

33:00

Ana BibikovaBut you've never tried to kind of arrange them posting something about you or some kind of, uh, uh, you know, references or endorsements, stuff like that?

33:11

Amar GhoseUh, yeah, we've done some stuff like that, yeah. I mean, if you if you look at like our home page, we have like a video It's like an interview from uh like me with one of like with one of the biggest consultants in the industry, and there's just a perfect clip from that where she's just like, "Oh, like every maid service needs a software exactly like ZenMaid," right? And it's about as close to perfect as we can get, um, but that's literally just clipped from like from an interview.

33:38

Ana BibikovaWhat do What do you What do you track in this case, when you ask them for endorsement and stuff like that?

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Tags: facebook, instagram, branded-account, facebook-group, endorsement, testimonial-video