Host a yearly online summit with 40-60 industry influencers as speakers

Valentin HinovYeah, yeah. So answer that, and then I have a follow-up.

Amar Ghose… where we've got like a blog, we've built up a YouTube channel over time. Uh, we stopped doing all of the outbound and like the cold email and cold calling. Um, we stopped doing that around when essentially it was it became unmanageable to kind of manage like the leads and who we'd followed up with, and at that point, I was the only one who could really do that. And so at some point, I obviously wanted to stop doing that, and we didn't really try to find someone else that was going to come in and cold call people and like grow the company like that way. And, uh, yeah, I mean, I don't know, we've tried just about every marketing thing like under the under the sun at this point. Um, you know, we have like the most popular, you know, virtual conference for maid service owners. Um, you know, that that, of course, leads to a lot of partnership opportunities and stuff like that. We're working a lot like on our SEO and everything like right now. Um, yeah, you know, all all the things, um, trade shows a bit. At this point, we're just trying to kind of be everywhere.

Valentin HinovYeah, so it's a mix of everything.

Amar GhoseYeah, exactly, because like I haven't seen a single directory where you can just search for like cleaning industry influencer that comes up with every person that like I would say is a cleaning industry influencer, right? So, um,

Amar Ghoseyeah, and then, um, once we like kind of generated that list, then it's just like adding people to it like as we find more, because we do find that every year there's more and more influencers that have popped up on TikTok and Instagram and like and all this. And so we're trying to always keep a list, and then anyone that we recognize that's putting out good content, we invite to speak at our um at our annual summit. And so we have um we have that, and so that's how we've worked with a lot of the um of like the industry influencers, is through that, that well, we have anywhere from 40 to 60 speakers each year.

Ana BibikovaBut you've never tried to kind of arrange them posting something about you or some kind of, uh, uh, you know, references or endorsements, stuff like that?