GTM Sauce

ZenMaid · B2B · software for maid services

Partner with any business that sells to the same customers

Founder says they did a lot; not tracked

Unknownpartnerships

What they did

Over years in a small niche, built relationships with anyone sharing the audience: review software for cleaning companies, hiring software, coaches, consultants, virtual assistant/answering services. Found through industry presence, not search tools.

What happened

'We've done a lot of stuff with partnerships'; not tracked

In their words

Making $1.8m from maid software

Play from 30:58
30:55

Ana BibikovaYeah, I know. Yeah, you you almost never do anything like that, that's what I'm asking.

30:58

Amar GhoseExactly, yeah. Yeah, yeah, so, um, that's just me personally though. It might just be the market that we're in, and all um all that stuff. So, um, but in terms of like social media and like and partnerships and stuff, we've done a lot of stuff with um with partnerships and everything. So we're in a very, um, like small niche industry, so we've just sort of over time built relationships with the various like I'm essentially just looking for anyone that shares an audience with us. So whether it's like a review software that caters to cleaning companies specifically, or like a hiring software, or whether it's coaches, or consultants, or like, you know, the virtual assistant like answering services that some people are providing.

31:46

Ana BibikovaDo you Do you search for them manually, or do you do you guys use any

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: shared-audience, niche-industry