Mojo · B2C · social video editing app
Double the price in Turkey to keep up with inflation
Tested and rolled out; founder says the effect was positive, no numbers
Workedpricinglocalization
What they did
Noticed Turkish inflation had eroded the local price point. The monetization lead tested a +100% price in Turkey and then rolled it out.
What happened
Rolled out after the test; described as a positive surprise.
- Stage
- growth
In their words
Sub Club by RevenueCat · Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo“the latest experiment that we had is we didn't realize that how Turkey inflation was hitting them and the price point there and whatever.”
“So sometime it's just like, you don't see how much this can impact your users and also positively.”
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