Mojo · B2C · social video editing app
Pay influencers in new countries to post about the app on their accounts
Unprofitable at first; Brazil took off weeks later and is now a top 3-5 country
Mixedinfluencermarket-selection
What they did
Before shifting to using creator content as ads, paid influencers to post on their own accounts in several countries, including Brazil.
What happened
Campaigns were not profitable and Brazil saw only a small spike, but a few weeks later the country took off organically and remains a top five, even top three, market.
- Stage
- Growth (growth (first paid lever))
In their words
Sub Club by RevenueCat · Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo“So we tried in several countries to do those campaigns. They were not profitable, but they enabled in some countries.”
“Brazil, we did the campaign, it was a fail. Small spike and this, but a few weeks later we got the initial spark enough and it's still among our top five, even top three countries nowadays.”
Related topics
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More from this episode
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- Mojo: Put off email and push campaigns while they would add little growthReached $1M+ monthly revenue without CRM; expected gain was single digits