GTM Sauce

An app for small business teams · Thomas Petit client

Let small teams pay on the web with invoices in the company's name

Teams wanted to pay regardless of price; no results given

Unknownpayments-checkoutweb-to-app

What they did

An app used by many small teams and SMBs faced customers who wanted to buy for the team but couldn't through in-app purchase: they needed company invoices and to go through HR's billing process. Web billing handles group purchases and invoices in the company's name, which IAP cannot. Price mattered less than billing ($10, $50 or $100).
Stage
any
39:12
“that can be handled on the web, but cannot be handled when you use IAPs, and this is a very good case to go web to app, not because the fee is lower, just because this is what the customer need.”
Thomas Petit
“They need to have an invoice that is not in their name, in the name of the company, and so on.”
Thomas Petit

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