Noom · B2C · weight loss app
Run a 50-screen onboarding quiz on the web for a high-intent product
Still works for Noom; the guest doubts it would for a quick-use app
Workedweb-to-apponboarding
What they did
Noom's web onboarding is about 50 screens. It works because weight loss users have high intent and can be qualified with a long run of questions; a quick-value app like Photoroom should instead show the aha moment fast.
What happened
Works for Noom despite its length.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant“That's why Noom has like 50 screens and it still work, and in other context, it doesn't work.”
Related topics
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