Photoroom · B2C · photo background remover app
Put 10+ of the app's features on your website as free tools, no login
Guest thinks it pays off long term; no internal numbers
Unknownseoweb-to-appproduct-virality
What they did
Photoroom offers at least 10 of its app features as free one-off tools on its website with no login. Users get value immediately, remember the app and learn it has more features, so they come back to the app when they need more. A long-game acquisition channel that doesn't need instant conversion.
What happened
Guest believes it's beneficial despite looking like cannibalization; no internal data.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant“I think the they put like at least 10 free tools on on the website that are in the app”
“I think for them it's like a very long-game acquisition channel where actually you have experienced the feature on the web, but one day you might need more and you know the app is there with more.”
Related topics
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- Bid more for new high-end Android phones, less for older devicesPremium Android converts close to iPhone; older versions convert worse
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- Change the first-day experience so it shows within 24 hours who will payGame companies did this to survive the 24-hour SKAdNetwork window; no numbers
- Charge some users on the web and send others to in-app purchaseFinds new revenue highs per segment; no numbers