A subscription app · Thomas Petit client
Buy Google Search and YouTube ads to your website to control keywords and channels
Reaches a different audience than App campaigns; no numbers
Workedpaid-searchweb-to-app
What they did
Google App campaigns bundle Search with YouTube and display and cover both OSes. Buying web inventory instead lets you separate brand, competitor and generic search keywords and show each a different selling point, control budget, pick devices, block YouTube channels and use audiences unavailable in App campaigns. One client runs YouTube ads to a web flow alongside Google App (UAC) campaigns; they attract a slightly different audience on different channels and times.
What happened
The two campaign types reach different audiences.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant“If you want to only If you want to separate brand search from competitor search and generic search, and actually show them something different, a different USP, you just can't do that on the uh on Google App Ads.”
“I have one particular case on on YouTube where we're running YouTube ads that go to a web flow, and we're running Google App Ads, the UAC ads, and they tend to attract a slightly different audience”
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