Claim · B2C · class action settlement finder app
Say 'free' 5-7 times across a 3-screen paywall before showing the price
34% trial start rate; multi-step paywalls lift conversion 20-40% vs one screen
What they did
What happened
- Stage
- growth
In their words
Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall
Vahe Baghdasaryan… right? This is a yearly plan. We didn't call it a yearly plan. We say, "Try it free." And then here, we show you actually how you're billed, like, "$59.99 per year," and, "Oh, it's only $1 per week," something like this. But we don't tell you it's an annual plan. We say it's I mean, we explain you this is an annual, but we don't call it an annual plan. We say, "Go try it free," because it's free. And on the CTA, again, we say, "Try for free."
Vahe BaghdasaryanWe just a matter of, okay, let's convince users, and we explain very, very simply and detailed that this there's they have nothing to lose here if they just take the free trial. And you probably saw like we mentioned free trial probably like five, seven times throughout all of these three screens. And this is kind of uh what you should do if you have an app that offers a free trial. Just mentioning it once or two times in your paywall is not enough. Users don't get it.
Joseph ChoiI've also seen that people put the length of the trial where you have that rectangle, but in this paywall, it doesn't even say how long the trial is. It just says it above in the three-step process thing.
Joseph ChoiInteresting. What's the percent increase in the conversion rate when you do this style of paywall versus just immediately doing one-screen paywall, where it just says, "Start the free trial now"?
Vahe BaghdasaryanEasy from 20 to even 40% uplift. Like I see many cases happen like 40%, but the average is going to go between 20 to 40% uplift.
Joseph ChoiIf we think about the trial start conversion rates, you said like a good conversion rate was 15%. So if someone has like a 10% conversion rate, then they might be able to get up to that 15% um by implementing like a three-step paywall like this.
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More from this episode
- Call the trial plan 'Try it free' instead of 'Annual', showing the price belowUp to ~10% more abandoned purchases, but a net gain if trial-to-paid is above 30%
- Drop the free trial once trial starts and trial-to-paid are both strongMore revenue without the trial, guest says; no numbers given
- Show a spin wheel that lands on 80% off instead of just showing the discountDouble-digit conversion lift vs a plain discount screen in an A/B test
- Let users skip the free trial for a lower price: $6.99 vs $9.99 a week
- Let users turn the free trial off, at the same price, for high-intent appsSome users buy right away, guest says; no numbers
- Show no prices on the 3-page paywall until users tap 'Start my journey today'The biggest win on this paywall, guest says; no numbers
- When a purchase is cancelled, offer a discount on the annual plan onlyWeekly or monthly discounts failed in dozens of tests
- On the abandoned-purchase offer, give 80% off with a trial or 90% off without~10% of buyers skip the trial and pay right away
- Fix paywalls for five months while installs stay flat, with no ad spendInstall-to-paid rose from 1.1% to ~4% in five months
- Add paywalls at app open, after scans, and on cancel before testing designsGuest's first step for every new client; no numbers
- Borrow discount and urgency tricks from Temu and Shein for paywall testsSource of the spin wheel and 'limited spots' ideas; guest says it works
Tags: app-store, multi-step-paywall, free-trial, trial-anxiety, copy