Borrow discount and urgency tricks from Temu and Shein for paywall tests

Joseph Choibecause these things just exist all over the place, right?

Vahe BaghdasaryanDrop shipping, e-commerce, it's like nailed a lot of kind of uh how to present discount the best way, how to do the win back, how to encourage users to buy more. There is a lot of stuff we can kind of a copy or learn from e-commerce. And that's what I do, too. Like when we can What What's the next thing we're going to test? How to optimize this? Like, in many, many times, I go to Temu or Shein or somewhere, like, "What What they're trying to do? How they're convincing user to buy more?" And you'll see a lot of cause—

Joseph ChoiTemu is a great source

Joseph ChoiYeah, e-commerce. Yeah. [laughter]

Vahe BaghdasaryanYeah. This is another tactic borrowed from e-commerce. And then, this 60% off is, again, calculated against the monthly product, how much you're going to win or save if you go with annual instead of monthly. And you have and to and to further incentivize people, you have, "Oh, this like limited. This might change." And this might change, actually. Like, you might offer like a like increase the prices or offer them this different offer, etc., etc. Like many ways you can do it. Like um so kind of uh encourages users to kind of more like nudges users towards making a purchase.

Vahe BaghdasaryanAnd we have a price anchoring here, both presented as monthly, like annual is only three uh $3.33 per month, monthly is only like $12.99 per month. But here, of course, we have the full prices. And when users So we we show the price anchoring here, and then the full price here, when user kind of selects the product. And then when they click on "Start my journey today," we trigger kind of the purchase.