Fix paywalls for five months while installs stay flat, with no ad spend

Joseph Choi… entire business is built on the idea that you can increase your revenue by $100,000 in a few months without spending a single extra dollar on user acquisition. He's challenging what most people know about building a profitable app. At the end of the day, your goal shouldn't be just to get more users. We all love viral growth hacks, but you also need to fix the leaks in your existing system, and he has some examples that kind of surprised me.

Vahe BaghdasaryanWe started to work together in April. They had like a 1.1% install to paid rate. So basically, from April to September, we got it from 1.1% to close to 4%.

Joseph ChoiIn this episode, Vahe breaks down his entire playbook for turning a leaky paywall into a predictable revenue machine. We go deep into the mechanics of multi-step paywalls, highest-leverage placements, and advanced tactics that can squeeze max value from the app that you've already built. And he reveals the exact psychological tricks he uses to maximize conversions on a single screen.

Vahe BaghdasaryanWe worked with this app. It's an enter in entertainment category. They have steady, not steady, but like the very stable user growth. They're adding like couple probably like a 40-50,000 installs per month. That's like organically. That's kind of their average. We started to work together in April. They had like a 1.1% install to paid rate. We got it up to 4% in September.

Vahe BaghdasaryanSo basically, from April to September, we got it from 1.1% to close to 4%. And they didn't get new users coming. They didn't invest in any paid UA. They were they were having the same kind of stable users growth. They were adding like a 40,000-ish users per month.

Joseph ChoiAnd 4% is kind of like the bare minimum that you want for—