On the abandoned-purchase offer, give 80% off with a trial or 90% off without

Joseph ChoiIn this episode, Vahe breaks down his entire playbook for turning a leaky paywall into a predictable revenue machine. We go deep into the mechanics of multi-step paywalls, highest-leverage placements, and advanced tactics that can squeeze max value from the app that you've already built. And he reveals the exact psychological tricks he uses to maximize conversions on a single screen.

Vahe BaghdasaryanTo maximize the impact of your transaction abandonment paywall, offer a free trial, but let users to decide if they want to buy without free trial or without a free trial. If they buy with a free trial, make the price more expensive. If they buy without a trial, make it a bit cheaper. For example, if they were to buy with a trial, make the discount offer like 80%. And if they were to buy without a trial, make the offer 90%.

Joseph ChoiIf you're an app founder focused on growth, this is the episode that will change how you think about monetization forever. This is The Superwall Podcast, and I'm Joseph Choi, founder of Consumer Club. The members in the Consumer Club Discord and the founders I interview on the pod build apps at a median of about a million dollars ARR. In my conversations with dozens of these founders every week, one thing I've noticed is most of them A/B test …

Vahe Baghdasaryan… out the transaction confirmation dialogue, and they don't buy it. What you do immediately after that, you hit them with another offer, which you can see on the right side. This is a discounted offer. This discounted offer usually should only have like uh annual. You should discount only an annual product. Don't discount weekly, don't discount monthly. It doesn't work. We tested like a dozens of time. It doesn't work. Have annual discounted.

Vahe BaghdasaryanSo to maximize the impact of your transaction abandonment paywall, offer a free trial, but let users to decide if they want to buy without free trial or without a free trial. If they buy with a free trial, make the price more expensive. If they buy without a trial, make it a bit cheaper. For example, if they were to buy with a trial, make the discount offer like 80%, and if they were to buy without a trial, make the offer 90%, just to incentivize some users to go without trial and get direct purchases. From my experience, like around 10% of users, they will choose to buy without a trial, and they would get some direct purchases there.

Vahe BaghdasaryanAnother option to maximize the impact of this of the transaction abandonment paywalls that we don't have it here, but it would be to add another product below yearly plan, which is monthly or weekly, and you don't discount it, never discount it. Just to have it there as a secondary or third option for users who don't want to go with any of this discounted annual choices. Just leave it there. Very tiny percentage of users might choose to go there, …