Practitioner pattern · Vahe Baghdasaryan (Sells paywall optimization services (Tangent); all paywalls shown are built on Superwall)
Add paywalls at app open, after scans, and on cancel before testing designs
Guest's first step for every new client; no numbers
What they did
What happened
In their words
Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall
Joseph Choibut you're saying that you can offer it after each scan or after each like certain user action. What's the best practice on that? Are you just supposed to put it like basically everywhere?
Vahe BaghdasaryanThere are like a few very important placements. Uh I mean, transaction abandonment itself is a placement. But then there are some other things that like are very important and high impact. The one is on session start, like showing a paywall on every session start, at least like once per day. If users use your app to do some sort of action, like take notes, scan products, you can show them once every X times they do an action. If you have a freemium version of the app and you give away like let's say five scans for free, you can remind them, "Hey, you are almost out of your scans." On your paywall, "Hey, subscribe to keep unlimited scans."
Joseph ChoiWhat are some of like quick wins that people can get um if they've just launched and they're getting traction and they just want to do a couple of first experiments?
Vahe BaghdasaryanDefinitely A/B tests around like multi-step paywalls, that's kind of a very good kind of leverage you could have. If you don't have transaction abandonment paywall in placed, put it there. If you don't have a session start paywall, put a session start paywall. You don't need to experiment, you just need to build your foundation that you can experiment later. Make sure you cover every possible placement, you don't leave any kind of a money in the table by not having some sort of like a placements. You cover all of this, and then think about experimentation.
Joseph ChoiGreat. This this was really educational. I I learned a ton about paywalls. Um is there anything else that you wanted to cover here?
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More from this episode
- Say 'free' 5-7 times across a 3-screen paywall before showing the price34% trial start rate; multi-step paywalls lift conversion 20-40% vs one screen
- Call the trial plan 'Try it free' instead of 'Annual', showing the price belowUp to ~10% more abandoned purchases, but a net gain if trial-to-paid is above 30%
- Drop the free trial once trial starts and trial-to-paid are both strongMore revenue without the trial, guest says; no numbers given
- Show a spin wheel that lands on 80% off instead of just showing the discountDouble-digit conversion lift vs a plain discount screen in an A/B test
- Let users skip the free trial for a lower price: $6.99 vs $9.99 a week
- Let users turn the free trial off, at the same price, for high-intent appsSome users buy right away, guest says; no numbers
- Show no prices on the 3-page paywall until users tap 'Start my journey today'The biggest win on this paywall, guest says; no numbers
- When a purchase is cancelled, offer a discount on the annual plan onlyWeekly or monthly discounts failed in dozens of tests
- On the abandoned-purchase offer, give 80% off with a trial or 90% off without~10% of buyers skip the trial and pay right away
- Fix paywalls for five months while installs stay flat, with no ad spendInstall-to-paid rose from 1.1% to ~4% in five months
- Borrow discount and urgency tricks from Temu and Shein for paywall testsSource of the spin wheel and 'limited spots' ideas; guest says it works
Tags: placements, transaction-abandonment, session-start, usage-limits, win-back