Let users skip the free trial for a lower price: $6.99 vs $9.99 a week

Vahe Baghdasaryan… based on condition if user wants to buy with a free trial or not. So here, we have our multi-step paywall. The first screen, again, says, "We want you to try Rizz for free," just emphasizing the product is free and has a free trial. In the second screen, we try to remove the trial anxiety, and we say, "Oh, you will get a reminder two days before your trial ends." Again, trying to work on the trial anxiety. And here, we present them the offer.

Vahe BaghdasaryanWe have some sort of like a visual that explains how the app works. We have some text here showing uh explaining about a product, the features, the values, etc., etc. But the most important part is here: by default, the free trial is enabled. Users buy with a free trial, and we have here says, "7-day free trial, $9.99 per week." And users can by default go with it. But what they also can do is turn off the free trial, says, "Skip free trial," and that price become "$6.99 per week." They get like $3 off per week by just buying it immediately.

Vahe BaghdasaryanYou are encouraging more direct purchases. Like, you're trying to capture more demand because everyone is different, you know? Like user you cannot just think about like everybody is going to be able to pay the same price or going to be interested in the same offer. People are different, and there's a lot of stuff that influence or like buying decisions or buying power. So you need to kind of be a bit creative on your paywalls on, okay, how can I do this in the best way to capture as much demand as possible? And this is like example one of the examples of how you to do it, where you just do two things smart here.

Vahe BaghdasaryanThe first, you make it feel like the user is in decision of how they want to buy. And you encourage them to buy without trial if they go with $6.99. Like, if you are not able to afford or you don't want to afford a $10, "Oh, we have like a $7 option, too." But the difference with it, it's not going to come with a trial, you're going to just like straightaway purchase it.