GTM Sauce

Cal AI · B2C · AI calorie tracking app

Let users turn the free trial off, at the same price, for high-intent apps

Some users buy right away, guest says; no numbers

Unknownpaywall

What they did

Main paywall has a free-trial toggle; turning it off does not change the price, it just lets users who want to buy now do so and feel in control. Guest uses this for high-intent apps (health and fitness, weight loss) and the discounted version for lower-intent or younger audiences; advises testing both.

What happened

Guest says some users go without a trial; no figures.

In their words

Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall

Play from 25:12
25:01

Joseph Choithe same exact pricing. So when do you decide to do a toggle that doesn't give you a discount versus a toggle that does give you a discount?

25:12

Vahe BaghdasaryanSo you got to test this both, and see which one works the best for you. So it it's going to depend on your audience, uh what kind of users you are attracting to, and depends the user intent, etc., etc. Like Cal AI, it's it's more a high-intent app. Users, they want to kind of uh lose the weight. They're more kind of convinced that they need the product and they want it, because many reasons. Usually, most of the health and fitness products are like this. They the users, when they come, they have a strong intent to buy.

25:43

Vahe BaghdasaryanBut other if for like utility type of apps, usually user intent is not super high, and you need to further incentivize them to make a purchase or to take a discount.

26:46

Joseph Choifor Cal AI, like people of all ages want to go to the gym, get fit. So versus Rizz app, there's like younger people usually using dating apps.

26:54

Vahe BaghdasaryanYes. My general advice is you test both, see which one works for you the best, like. These are two best practices. Test, see which one works you the best.

27:02

Joseph ChoiNice. We have Quitter?

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Tags: trial-toggle, free-trial