Cal AI · B2C · AI calorie tracking app
Let users turn the free trial off, at the same price, for high-intent apps
Some users buy right away, guest says; no numbers
What they did
What happened
In their words
Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall
Joseph Choithe same exact pricing. So when do you decide to do a toggle that doesn't give you a discount versus a toggle that does give you a discount?
Vahe BaghdasaryanSo you got to test this both, and see which one works the best for you. So it it's going to depend on your audience, uh what kind of users you are attracting to, and depends the user intent, etc., etc. Like Cal AI, it's it's more a high-intent app. Users, they want to kind of uh lose the weight. They're more kind of convinced that they need the product and they want it, because many reasons. Usually, most of the health and fitness products are like this. They the users, when they come, they have a strong intent to buy.
Vahe BaghdasaryanBut other if for like utility type of apps, usually user intent is not super high, and you need to further incentivize them to make a purchase or to take a discount.
Joseph Choifor Cal AI, like people of all ages want to go to the gym, get fit. So versus Rizz app, there's like younger people usually using dating apps.
Vahe BaghdasaryanYes. My general advice is you test both, see which one works for you the best, like. These are two best practices. Test, see which one works you the best.
Joseph ChoiNice. We have Quitter?
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More from this episode
- Say 'free' 5-7 times across a 3-screen paywall before showing the price34% trial start rate; multi-step paywalls lift conversion 20-40% vs one screen
- Call the trial plan 'Try it free' instead of 'Annual', showing the price belowUp to ~10% more abandoned purchases, but a net gain if trial-to-paid is above 30%
- Drop the free trial once trial starts and trial-to-paid are both strongMore revenue without the trial, guest says; no numbers given
- Show a spin wheel that lands on 80% off instead of just showing the discountDouble-digit conversion lift vs a plain discount screen in an A/B test
- Let users skip the free trial for a lower price: $6.99 vs $9.99 a week
- Show no prices on the 3-page paywall until users tap 'Start my journey today'The biggest win on this paywall, guest says; no numbers
- When a purchase is cancelled, offer a discount on the annual plan onlyWeekly or monthly discounts failed in dozens of tests
- On the abandoned-purchase offer, give 80% off with a trial or 90% off without~10% of buyers skip the trial and pay right away
- Fix paywalls for five months while installs stay flat, with no ad spendInstall-to-paid rose from 1.1% to ~4% in five months
- Add paywalls at app open, after scans, and on cancel before testing designsGuest's first step for every new client; no numbers
- Borrow discount and urgency tricks from Temu and Shein for paywall testsSource of the spin wheel and 'limited spots' ideas; guest says it works
Tags: trial-toggle, free-trial