Show no prices on the 3-page paywall until users tap 'Start my journey today'

Vahe Baghdasaryan… visual on the first screen that shows the app, how it works, the some sort of like what they can uh expect after the paywall, and says to break the cycle today, just kind of encouraging users. And we show and the second page, we show them more visuals and more stuff from the app, what they can see, are they might see the podcast, leaderboard, articles, some breathing exercises, just give users more clue about what they can expect from the app.

Vahe BaghdasaryanAnd here, this is the last page of the paywall. We put some reviews, top apps, some real App Store reviews, but we don't present any prices here. When user click on "Start my journey today," that's when we show them prices. And we have annual, monthly options. We have some conversion optimization tactic here. It says, "60% off sale," and, "Limited spots remaining." This again, think about where did you saw where you see something like this? In e-com.

Joseph ChoiYeah, e-commerce. Yeah. [laughter]

Vahe BaghdasaryanAnd we have a price anchoring here, both presented as monthly, like annual is only three uh $3.33 per month, monthly is only like $12.99 per month. But here, of course, we have the full prices. And when users So we we show the price anchoring here, and then the full price here, when user kind of selects the product. And then when they click on "Start my journey today," we trigger kind of the purchase.

Vahe BaghdasaryanI think the biggest thing that worked for this paywall is not presenting any prices, any payment options on the main paywall, and make user to click "Start my journey today" to see them. And again, like uh and this kind of uh has kind of more reasons. One of them is just get user to spend more time on this paywall, on this page, before like Because when you hit here, you expect, "Oh, where are the prices? Or where like where are my options to choose from?" And then you only see them when you click on "Start my journey" from.

Vahe BaghdasaryanAnd then what other thing you can do, you just like close this, you're still on this paywall, you can look at the reviews and open it up again. And when you open this, there is no other distracting things for you. Like the half of the screen is covered, now you need to make the choice. Everything is clear. It's annual, monthly. This is a the discount off you get. Nine spots available. Do you want to buy or you don't want to buy?