Hunt down the creators you want by DM, email, even LinkedIn

Kiran… talking about outbound, I was talking about uh like outbound for the creators itself, uh for the creators themselves. Um typically, uh what I've seen other teams do is, you know, they'll have creator job applications uh on like Tally, or um, you know, any other sort of uh place that they can put a listing up, and a lot of people will will see their creative videos online, and be like, "Oh, I would like to do this, too," and they'll go and apply.

KiranWell, we do have a a creator website. It's uh creators.studyfetch.com, where we do uh appreciate a lot of the people that come in, apply. You know, there are some really talented people in there, uh but we combine our inbound with a lot of outbound to creators that we really want to work with, um as a whole.

JosephYeah, that makes a lot of sense. So, you have like the two sides of your creator program, which is the the recruiting and then the managing. Um so for recruiting, like what do you find is the best way to do outbound? Is it just like TikTok, Instagram DMs?

KiranYeah, I think a combination of like uh TikTok and Instagram DMs, uh email, uh both those are very standard to us. Um, but when we really want to reach somebody, we will sometimes message them on LinkedIn, um or find some other way of uh communicating with them. Sometimes when we really want somebody, we will really go far to like try and hire them as a creator, uh because we really think that they'll add a lot of value.

JosephThis is a pretty good pitch. It's like, "Earn up to $1,200 per hour [laughter] creating content." Um and then your job application is like, well, you know, "We offer between $50 to $2,500 per post with opportunity for more," which makes sense because you give the bonuses. Um, it's it's a good it's a good pitch for people that are super motivated to hit those big bonuses. Um how do you structure those bonuses, by the way? Is it like CPM, or uh any …