GTM Sauce

StudyFetch · B2C · AI study app for students

Put the app's name in every creator account's name

Unknownugc-creators

What they did

Because audiences increasingly call out UGC as ads, every StudyFetch creator account carries 'StudyFetch' in its name so viewers associate it with the brand, and videos focus on showing real value rather than disguising the ad. Paired with targeting receptive audiences (med students, type-A learners) rather than virality at all costs.

In their words

Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

Play from 16:22
16:11

JosephDo you see that same level of kind of like skepticism from when you do regular UGC, like from people who don't have existing audiences?

16:22

KiranI mean, it's pretty common now. If you were to go see a UGC video from like any sort of platform, you'll always see that one comment that talks about like, "Oh, my god, this is an ad." Um, and, you know, a lot of people might get behind them, and they get upset because what they just watched was an ad. So, we try and be as authentic as possible. Um all of our creators have uh StudyFetch in their name, um so people can uh have that association when they watch the videos on their For You page. Um so we try and be as authentic as possible and just showcase the real value of the platform in each one of our videos.

16:51

JosephI want to kind of like like paint the picture for someone who's maybe starting a UGC program for the first time or trying to revamp their current one. What do you expect to pay for people these days? Like maybe I think you said in the five-figure range per month for uh for an influencer who has a very engaged audience for them to create a new account and be posting one time per day. Is that standard, or are you guys doing any other like bonus …

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Tags: tiktok, instagram, authenticity, branded-handles, disclosure