Let creators keep their usual style and show the app 2-3 times in their day

JosephDo you ever change the formats that you have different creators of different backgrounds make?

KiranYeah, all the time. I mean I think different formats work for different creators, right? And when we work with our creators, we try not to intervene too much creatively in terms of what that creator's natural style is that does well for them on other accounts. So Sebastian, for example, like, these type of comedic-style videos do very well for him on his main account. Um so when we work with him, we try not to like lose sight of that like of what he's really good at, because if we do, then um the videos won't do as well. And the same goes for every different creator that we work with. Whether they are an influencer or a UGC creator, whatever they're good at, we really try and hone into that.

JosephHow do How do you like tell people to put in the product demo?

Kiran… Her main account is super big, it's awesome, she does a great job, um she's a Harvard student. And uh you know, she's basically posting the same style of content that she's posts on her main account. And we saw her and we were like, "Okay, let's, you know, let's approach her uh with this angle uh in terms of creative style." And uh, you know, what we did is we had her just do her typical lifestyle stuff that she's known for and so awesome at.

KiranAnd we just had her integrate StudyFetch naturally into the video like multiple times throughout the video. This accomplishes a couple things. One, it showcases a real-life scenario of somebody using the platform and how that they could use it. Two, is it showcases the many different things that the platform could be used for, uh, because uh our platform is very extensive. So, for example, in one the first part of the video, she might start out by uh showing off the study calendar, uh and then the second part of the video, she'll showcase like uh some of the flashcards that her study plan created her, uh and then the last part of the video, maybe she wraps up with like a quiz.

KiranAnd in between those things is she showcases her doing very normal things, going to get like a matcha, or like whatever it may be. For her, this is the type of creative style that we'll do. We don't necessarily need to have a super present CTA in there because people are naturally curious, they know her, she has a brand, they want to know what she's using anyways. We don't have to like uh, you know, shill the product too hard in front of people's …