GTM Sauce

StudyFetch · B2C · AI study app for students

Pay creators $50-2,500 per video plus $100 for every 100K views

Standard terms for a program of hundreds of creators (peak ~1,000)

Workedcreator-opsugc-creators

What they did

Base rate per video historically $50-2,500 depending on talent (great creators get high base even without an audience). Bonus: $100 per 100,000 views on TikTok or Instagram. Individual deals may raise or lower either part. Roster size flexes with goals: up to ~1,000 creators when chasing views, a smaller group when chasing high-converting content for a specific audience.

What happened

Runs a creator program of hundreds of creators behind 2B+ views.

In their words

Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

Play from 41:20

Joseph… It's like, "Earn up to $1,200 per hour [laughter] creating content." Um and then your job application is like, well, you know, "We offer between $50 to $2,500 per post with opportunity for more," which makes sense because you give the bonuses. Um, it's it's a good it's a good pitch for people that are super motivated to hit those big bonuses. Um how do you structure those bonuses, by the way? Is it like CPM, or uh any other like structure?

41:20

KiranOur current structure is uh based on views, uh $100 for every 100,000 views uh that they get on on on a on either TikTok or Instagram. It's pretty standard, um across I think like some other creator programs, as well. Um, and uh, you know, sometimes we'll make individual deals with creators, or like if somebody really wants to structure their contract or their deal, you know, a certain way, um we might change it up. Sometimes lower it, sometimes make it higher, uh it really depends.

41:48

JosephThis $2,500 is like, in that case, that would be like 2.5 million views on one single post. And then this $50, is that just the base retainer like per video?

41:59

KiranThat number right there, the 50 to 2,500, is actually a base rate per video. Um we've we've paid historically anywhere from 50 to 2,500 per video as a whole. Um, this isn't even counting bonuses.

42:11

JosephOh, I see. That's a pretty high base rate. Do you offer that to people um who don't like even people who are non-influencers, who don't have as much experience?

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Tags: tiktok, instagram, creator-comp, base-rate, view-bonus, cpm