StudyFetch · B2C · AI study app for students
Build a dashboard that pings you when videos trend in other niches
What they did
In their words
Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App
JosephYou kind of come up with everything yourself?
KiranYeah, yeah, yeah, pretty much. [laughter] Um we we really look uh I mean we'll look at videos that uh like we've built some internal viral dashboards that will have like trending that will ping us when there's like a trending video in another niche. Um it will like uh it scans across like a whole group of niches, and we kind of pull video ideas and concepts um from a whole variety of them.
JosephI want to talk about this. 75 million views on this one video, and you know what this reminded me of? It reminded me of Coconote, cuz I interviewed Coconote a few weeks ago, and they're like they also had a a video like this, and it got 50 or 100 million views, or something like that, and it was this lecture hall format where it's like Okay, so your caption is, "I thought finals were supposed to be hard," crying face emoji. It goes down to the …
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More from this episode
- Point a camera at the laptop and film the app working in a real lectureFirst video 3M views overnight; one lecture video 75M views, hundreds of thousands of signups
- Build features that look impressive on camera, like notes appearing on their ownPowered the early viral videos; founder-side claim, no split numbers
- Pay big study influencers ~$10K a month to post daily on a new StudyFetch accountFans followed them over and asked about the app in comments; attribution unclear, some accounts flop
- Pick creators by how many people comment, not by views or followersGuest's selection rule; no numbers on hit rate
- Put the app's name in every creator account's name
- Show the website address on screen for the last 4-5 secondsProduct-centered videos convert very well; product tacked on at the end doesn't
- Let creators keep their usual style and show the app 2-3 times in their dayGuest says their known styles do best; no numbers
- Pay creators $50-2,500 per video plus $100 for every 100K viewsStandard terms for a program of hundreds of creators (peak ~1,000)
- Favor TikTok and US-based creators so views come from the USViral TikToks convert well; some viral Reels convert close to none
- Hunt down the creators you want by DM, email, even LinkedInGuest prefers it for pickier, better-aligned creators; no numbers
- Hire contractors to run the day-to-day creator programDidn't work well; incentives were misaligned and dedication low
- Split the creator team into recruiters and full-time managers who coach creators dailyReplaced contractors; guest says the program runs well; no numbers
- Run cafe pop-ups and polished brand videos once the creator engine worksGuest says pop-ups build an emotional connection; no numbers
Tags: trend-monitoring, internal-tools, idea-sourcing