GTM Sauce

StudyFetch · B2C · AI study app for students

Build features that look impressive on camera, like notes appearing on their own

Powered the early viral videos; founder-side claim, no split numbers

Workedfeature-developmentorganic-short-video

What they did

When shipping features early on, made them very visual for short video. Example: the live lecture feature streams auto-generated notes onto the screen after 'stop recording'. When filming, keep the screen and keyboard in shot with hands away from the keyboard to show nothing is typed. Creators are briefed to hit the feature's wow moment alongside the outcome (better grades).

What happened

The live-lecture wow moment drove the 75M-view video.

This shipped together with other changes, so the result can't be credited to this alone.

In their words

Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App

Play from 26:22
26:19

JosephHow do How do you like tell people to put in the product demo?

26:22

KiranBack when the platform was first released, uh we really and we were releasing features, we really tried to make sure they were optimized for uh virality online. And what I mean by that is like they're very visual. So, like our live lecture feature that auto-takes notes for students in class so that they could focus on what the professor's saying, uh it would literally stream in notes from like like you click stop recording and it would just come up on the screen like this, like it would just list down uh all of your notes. So, when I was when I would be in class like filming the feature, um I would make sure to like make get the computer screen in the shot, and then under the computer screen is obviously the keyboard, and my hands wouldn't be near the keyboard. So that was kind of like the wow factor of like the feature itself.

27:02

KiranUm so, we really try and make sure that like the creators are tap are like have that mindset in their head when they're showing off the platform a lot of the times, just to make sure that like they hit like the wow factor and we can showcase how cool some of the features are, as well as, uh, you know, with the overlying theme of, you know, the outcome that uh students get when they use our platform.

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Tags: tiktok, wow-factor, visual-features, designed-for-virality