Try Reddit, X, paid ads and influencers, then go all in on influencers

Joseph ChoiUh but you came from the content space cuz you were building, you're making the TikTok account for um for Totally Science, and then the person who acquired it. So it seems like this was like a very marketing-led app. So I want to just walk through step-by-step like, how did you actually figure out what marketing to do and then how did you execute it?

Evan YadegariWhen I got started with Locked, I te- I tested out a bunch of different acquisition channels. I tested out Reddit marketing, X marketing, influencer marketing, and even paid ads. Quickly, I realized that influencers were the most effective channel. So let's uh we can break down that one. First, you want to send DMs to influencers. You go on Instagram or TikTok, search something related to your niche, like gym or self-improvement, or day in the life, if that applies to your app. Then you scroll through the creator's profiles, click message, paste, send, and then you just keep scrolling, repeat, repeat, repeat.

Joseph ChoiYou're It's primarily influencer-marketing driven. Yeah, can you talk a little about the outreach process? Like how many people do you need to reach out to? What What kind of influencers are you looking for?