GTM Sauce

Locked · B2C · gamified self-improvement to-do app

Post 'What's the app called?' under the video; creator replies with the name and pins it

Founder says curious viewers find the app through it; no numbers

Workedinfluencer

What they did

Because Instagram can't carry a trackable link, the founder (or a personal account) comments something like 'I need this. What's the app called?'; the creator replies with the app name and pins the comment so curious viewers see it at the top of the comments.

In their words

Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App

Play from 16:58
16:50

Joseph ChoiUm okay, so then what's next? What after you like close the deal, how do you like tell the creator what to make, and is there anything else involved with that?

16:58

Evan YadegariSo after that, with the video, uh I usually require a few things. The first is to incorporate the app within the first 15 seconds. If you do it before that, then it will uh obviously seem like an ad. If you do it after, the retention will be too low. The second requirement is to have the influencer or to have yourself comment something like, "What's this app? I need this." The influencer will reply with the app name, then they'll also pin that comment, so if users are curious, they'll just go ahead, check the comment section, and they'll see your comment pinned there. Exactly like that, "I need this. What's the app called?" Uh then of course, uh you have to send them the contract, you have to send them whatever else you want them to incorporate. But usually, I give the influencer a fair amount of freedom, uh then they have to send their post over to be approved. If the influencer is profitable, then you should keep scaling with them.

17:44

Joseph ChoiLike if you start making revenue from a certain influencer, is there a way to know, like, which one it came from?

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Tags: instagram, tiktok, seeded-comment, pinned-comment, cta