Pick creators by real comments and 5K+ views per video, not followers

Joseph ChoiSo let's go all the way back to what we're talking about with the influencers. When you're outreaching to these influencers, um what kinds of influencers are you looking for within those three categories? Is it like larger people with bigger follower accounts? Is it about the engagement rates? Um, what are you looking for?

Evan YadegariYeah, to be honest, from my experience, followers don't matter at all. It's mainly just engagement rates and also the amount of views the creators pull. So on average, it's they're creators pulling anywhere from 5,000 to millions of views.

Joseph Choi5,000 to millions of views. So, um, like per video, you want to have at least like a few thousand views. Like, you don't want people basically who have, like, sub-5,000 per video.

Joseph ChoiWhat are some of those like Ls that you took in the beginning when you're testing with influencers and like, what are the the lessons you learned from that?

Evan YadegariYeah, I took all kinds of Ls. I'd say the biggest one was just not uh not caring about engagement. Early on, I would just care about followers and views, but in reality, that's a huge mistake. You should uh you should always look at the influencer's comment sections. You want to make sure that people are commenting, not only that, but also interacting with each other in the comment section. And if there are a ton of emojis, then they're most likely not a great influencer. So, I used to work with influencers that would have poor comments. And yeah, like as you can see with Jeremiah, all of his comments are solid. There aren't many emojis, they're all commenting about things in the video, and many of them are even asking questions, which is which is an amazing sign. Then you can see, comments have a ton of likes, people are replying to each other's comments, and that's a very positive sign.

Joseph ChoiYeah, it's like engagement rate, and then also like the the comments, and like, how real are the comments. You can get a sense of, you know, does this person just have views, vanity metrics, versus is this actually going to convert because the audience is loyal and engaged. Um, yeah, those are good good pointers. Cool. Is there anything else that you wanted to cover with with influencer marketing?