ProblemPal · B2C · AI homework helper app
Reuse your old TikTok account for each new app and pitch it head-on
One 200K-view 'finish homework in 10 seconds' video drove ProblemPal to $2K/month
What they did
What happened
In their words
Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App
Joseph ChoiI want to go back to like the the origin story cuz you said like you created content for the website that Zach was doing with the like the video games unblocked on on school computers. Is this like your your Locked account on TikTok is originally the account for the games, right?
Evan YadegariThis account started for my unblocked gaming website, Evanclever. This was the OG account for that after creating tons of content for Totally Science. Then it shifted to an account for my app, ProblemPal, the homework helper. And then, finally, it was an account for Locked, which it currently is. So it evolved from a gaming website to now a a productivity app.
Joseph ChoiOh, look at this. This is 200K views. What was this video?
Joseph ChoiIn 10 seconds, use AI, ProblemPal. Oh, wow. [laughter] Wait, this video did super well. This is for ProblemPal?
Evan YadegariYeah, yeah, it was. That uh Dude, that video drove a ton of traction. Like, I think the reason that we were able to scale to $2,000 a month is because of this video.
Joseph Choi$2,000 a month and uh it's, yeah, a lot of it seems like it came from this one. Like, 200,000 views. And you're literally like pitching the app in the in the whole video. It's like, "Here's the thing that you should use." And then people would go and like download it.
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More from this episode
- Try Reddit, X, paid ads and influencers, then go all in on influencersInfluencers won clearly; no numbers given for the other channels
- Pay day-in-the-life creators to check off each task in the app on cameraOne ~1M-view video made $3K+ and the first $1,000 and 1,000-download days
- DM 500 creators a day from several verified accounts with 1,000+ followers3-4% reply rate on Instagram, ~2% on TikTok; 5-10K creators contacted
- Start creator DMs with 'Paid promo?' and always move the deal to a callFounder says it stands out in flooded inboxes; no numbers
- Pay creators a flat fee, but they keep posting until a view target is hitBest of four deal types; works out to $1-2 per 1,000 views
- Pay creators $1-2 per 1,000 views with a cap, below what 1,000 views earns$1-2 CPM paid vs $3-4 revenue per 1,000 views
- Pay a flat $500 a video ($1,200 for four) only to reliably big creators
- Pay creators $250 per video plus $250 more at 250,000 views
- Post 'What's the app called?' under the video; creator replies with the name and pins itFounder says curious viewers find the app through it; no numbers
- Have creators show the app within 15 seconds; approve posts, then re-sign winners biggerProfitable creators renewed and moved to bigger deals; no numbers
- Pick creators by real comments and 5K+ views per video, not followersEarly follower-based picks with weak comments were the biggest mistake
- Turn a to-do list into a game with XP for Gen ZBecame his best app at $14K+/month
Tags: tiktok, account-reuse, direct-pitch, own-account