Pay creators a flat fee, but they keep posting until a view target is hit

Joseph ChoiAnd then that allows you to kind of like build the relationship with the creator and then negotiate your deal structures. Like what are What are your deal structures typically?

Evan YadegariYeah, so there are four deal structures I pitch. The first is a standard deal, where I offer something like $500 for one video or $1,200 for four videos. I only use this deal structure when working with creators who consistently pull crazy views. The second is a CPM deal, where I pay something like $1 to $2 per 1,000 views. And I always add a cap. That way, if they get an insane amount of views, it they get capped out at $500 or whatever we set from the start. Then what- with CPM deals, you also want to always make sure that your CPM is under your RPM, your revenue per 1,000 views. Next, the third deal is a minimum-view-clause deal, my personal favorite, where we pay the influencer something like $1,000 per post with a 500,000 minimum view clause. So if their first video doesn't hit 500,000 views, they have to keep posting until the videos collectively add up to that 500,000-view benchmark. Then the fourth deal is a bonus deal, where we pay something like $250. And if the video gets 250,000 views, we'll pay an additional $250. And you can even mix up the bonus deal with any of the other three.

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Joseph ChoiIs there any one of these deal structures that was the most successful for Locked?

Evan YadegariDefinitely the minimum-view-clause deal structure.

Joseph ChoiAnd what What What type of, like, minimum view amount would you set?

Joseph ChoiAnd then if they don't hit that 400 to 800,000 views, then what happens? They just like keep posting until they It adds up to that amount?

Evan YadegariThey have to keep posting. Yeah. Yeah, until they collectively hit that view benchmark. Another option I usually give them is to be paid out proportionally as well. So if if I'm paying them $400 for the 400,000 minimum view clause, they get 50,000 views on the first video and then want to stop, I'd still pay them out $50.

Joseph ChoiAnd I guess, like, the the point of that is just to kind of anchor the the amount, like the full amount, as the thing that they're motivated to hit. Like if you say $800, but you have to hit these number of views, it's okay if they hit, you know, half the amount and you just pay them half, but I think if you start with a higher one, it kind of like Do you see that that incentivizes like more motivation from the creators?