Locked · B2C · gamified self-improvement to-do app
Pay day-in-the-life creators to check off each task in the app on camera
One ~1M-view video made $3K+ and the first $1,000 and 1,000-download days
What they did
What happened
In their words
Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App
Joseph ChoiThat's interesting, cuz like on at first glance, you see the app and it's like um it's clearly about self-improvement. But then the people that you actually reach out to are three somewhat overlapping, but pretty different types of influencers: gym, self-improvement, and then day in the life. Out of all all those types, were you- It was there a reason why you why you decided that those would be the the best fit influencers for the app?
Evan YadegariYeah. I mean, I tested out a bunch of different niches. I found that day in the life influencers were the most effective because people show different tasks that they're performing throughout the day. They go to the gym, they do this, they do that, and when you can just quickly check off the task with Locked, and users Mainly uh their their audience is Gen Z, in fact. So when the Gen Z audience sees them checking off tasks on a gamified app, getting XP, competing with others, they're intrigued to go and check out that for themselves.
Joseph ChoiYeah, it's like a natural format fit, I guess, with uh with the content to the app. Yeah, so it's like a natural plug. Yeah, could we see some examples of some of the the videos that that you did with influencers?
Joseph ChoiAnd the hook was just like, "This schedule will keep you locked in for 2026."
Evan YadegariSo he basically walked you through what a great day would look like. And then once he was done mentioning all the tasks individually, he'd go by He'd go to the app, he'd click add task, then he'd write out whatever he was doing. Then once that Gen Z audience sees this gamified experience, like I said, they're intrigued to go and check it out. So yeah, he just went through and he showed Locked after every single task he mentioned. This video pulled around a million views across Instagram, Facebook, and TikTok. And this video, in total, generated at least $3,000.
Joseph Choi$3,000 just from this one video. Okay, how many downloads and like revenue did this convert to?
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Tags: instagram, tiktok, facebook, day-in-the-life, creator-niche, product-demo, gen-z