GTM Sauce

Locked · B2C · gamified self-improvement to-do app

Start creator DMs with 'Paid promo?' and always move the deal to a call

Founder says it stands out in flooded inboxes; no numbers

Workedinfluencercreator-ops

What they did

Message opens with 'Paid promo?' so it stands out among hundreds of DMs, then: 'Hey, I'm the founder of Locked. We're looking to partner with a select group of day in the life or self-improvement creators. Would you be down to hop on a call and discuss a deal?' When creators suggest DMs, push for a call; almost never negotiate over DMs.

In their words

Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App

Play from 13:00
12:49

Joseph ChoiOkay. So verified and 1,000 followers, and then you're reaching out to 100 accounts per day per account. Okay, yeah. And then what's next in the process? What do you actually say in your in your message?

13:00

Evan YadegariYeah, I keep it very simple, direct, and concise. The first thing you should start with is "Paid promo?", so then they're scrolling through their DMs, they get hundreds of them, then they stop on yours cuz it says promo. Then once uh they click on it, it says something like, "Hey, I'm the founder of Locked. We're looking to partner with a select group of day in the life or self-improvement creators. Would you be down to hop on a call and discuss a deal?" Then after that, they'll usually respond with something like, "Let's discuss over DMs." I always push for a call. I would almost never negotiate over DMs, unless I absolutely have to.

13:31

Joseph ChoiAnd then that allows you to kind of like build the relationship with the creator and then negotiate your deal structures. Like what are What are your deal structures typically?

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Tags: instagram, tiktok, dm-script, outreach-copy, negotiation