Pay a Love Island contestant for day-in-the-life videos

Joseph… like going insanely viral from nothing, basically, cuz they just they usually find people that are like maybe small influencers, or like not influencers at all, and then they cast them, and then they blow up because of the show. But then they're not really um they're not really that monetized. Like I feel like a lot of them do get brand deals, but they're pretty fresh. Like this seems like a a pretty good opportunity to like find influencers.

Alfie DickensYeah. Love Island is always one that we've spoken about. The hard part is, as soon as someone goes on Love Island, every single brand will be in their DMs, um, like as soon as they're out. Um, we did a couple of videos last year with one of some of the people from the UK Love Island, Harry Cooksley, and like he did day-in-the-life videos, so we thought they were going to do really well, and they did do pretty well at the start, um, which was good, but it didn't do as well as we thought it would.

Alfie DickensAnd sometimes it's like it's it's finding that balance between people just watching them because they were on Love Island, or people watching them because they actually want to know what they do in their life.

JosephYeah, I guess it depends on like the depth of the the trust that the person has with the audience. Like Like, are you just watching this for entertainment, and then you like kind of casually follow them in Instagram, or do you like really resonate with them on the show, so you like actually want to follow them for their lifestyle and and stuff like that?

Alfie DickensAnd one interesting thing with Harry was he was with a girl called Shakira, and she was like really, really popular, and all of the girls that watch Love Island um were kind of like mostly interested in Shakira, I think. And so when we posted videos, a lot of the comments on the videos were about Shakira. So that also made me think that's that's probably why the the videos didn't perform as well as we thought, is because people are actually just watching Harry's content to to see Shakira, rather than to see his, which is maybe not it's like half-true.

Alfie DickensBut because Love Island's um demographic probably is mostly women, that's why it maybe didn't perform so well, and maybe if we partnered with Shakira instead, we would have done a lot better.