Cal AI · B2C · photo calorie tracking app
Let AI answer creators' email replies and hand warm ones to a manager
Assistants' job ends at the first email; no results reported
What they did
In their words
Alfie Dickens - Meet The Marketing Genius Behind Cal AI
Joseph… yeah, that's a lot. And then are you are you finding these people as like virtual assistant job sites, or like how like what is the profile of a person that you cuz they need to they they're like doing the outreach, but then once the person once the influencer replies, the marketing assistant has to do some like do they like the relationship building kind of like it's starting to do some of the like negotiation/persuasion um on the on the DMs?
Alfie DickensWe actually built a system that did that for us. To answer the first question, we went through a company that hired marketing assistance. So we we've kind of been with the same company that hired them from the start, and they would just provide us people. And then when it comes to the relationship building, it was actually AI that did most of the like initial negotiating to get them to the managers or to get them handed off. So as soon as it the first outreach message was sent, the marketing assistant's job was done.
JosephWow. Okay, that's pretty wild. Is that like um Can you do that in Manychat, like set up AI replies?
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More from this episode
- Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
- Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Pitch 'keep making your normal videos, just sneak us in', then ask for a callCalls ~10x the chance of signing; the pitch often lowered creators' prices
- Have creators show the photo-scan naturally in the first 15 seconds, with no scriptCalled one of the biggest rules; no numbers
- Pay big lifestyle creators to scan their breakfast in day-in-the-life vlogs, 4 times a monthMost profitable content; one video drove hundreds to thousands of promo code uses
- Schedule a reality-TV star's posts just before and after her new season airsVery low CPM for a famous creator; no exact figure
- Buy only very cheap views at first, then pay more per deal once people know youDeals got more profitable over time, not less
- Test creators beyond fitness: moms, comedy, and fitness sub-nichesMixed: some moms profitable at $10 CPM; comedy got views but low intent
- Pay recipe, cooking and mukbang creators to promote a calorie trackerDidn't convert; cut early. Healthy-meal videos only okay
- Pay a Love Island contestant for day-in-the-life videosStarted well but underperformed; viewers mostly came for his partner
- Pay creators $100-200 when a friend they refer signs a dealReally helped; got direct numbers and deals around talent agents
- Give outreach assistants monthly prizes for most creators contacted or signedKept assistants motivated; no numbers
- Befriend creators' managers, then ask to add the creator to the group chatLanded deals with a TV star; guest calls relationships the key
- Sign a second creator in the same niche as your best oneDidn't work at all; the first creator made $100K profit in a month
- Have a UGC creator post on the brand's own page, and restart as influencers get pricierPaused while influencer CPMs were cheap; now restarting for cheaper views
Tags: email, ai-automation, creator-outreach, negotiation