Schedule a reality-TV star's posts just before and after her new season airs

Alfie Dickens… sure there's been a lot of like products that have been made to help people with Hyrox, whether it's like to help them train for a Hyrox or to help them compete better when they're doing a Hyrox. It could be like gloves or something. You know, I don't know. But it's always super vital in business to look at what's trending right now. I think that's probably one thing that Cal AI did so well throughout, is like always trying to hit the trends.

Alfie DickensFor example, I I go back to the Mormon wife, Jessi, that we worked with. We tried to time her posts so that a couple of them came out just before the new season, and then a couple of them came out just after the new season was released. And I think it was like season 3, um, and it was huge at the time. Everyone was talking about it. So everyone would go on their pages. And like, you'd expect her to be like a super expensive brand deal, cuz she's so famous. But because we timed it so right, the CPM was actually really, really low, because everyone was going on her page anyway.

JosephI was thinking about that with like Love Island, cuz like, you know how like the they you know how they always do the reunion like a multiple weeks later with Love Island, or like uh Love Is Blind, or any of like the dating shows, and because they want to give it a chance for like drama to to stir up on social media, and then by the time they do the reunion, there's been like 8 weeks of drama that they can like blow up the show again like on …