GTM Sauce

Cal AI · B2C · photo calorie tracking app

Give outreach assistants monthly prizes for most creators contacted or signed

Kept assistants motivated; no numbers

Workedteam-processcreator-ops

What they did

Monthly competitions: prize (cash or voucher) for the assistant who contacts the most influencers, and for the one whose referrals (tracked by 'referred by' on signed deals) sign the most.

What happened

Guest says incentivizing assistants was a huge thing to keep them motivated.

In their words

Alfie Dickens - Meet The Marketing Genius Behind Cal AI

Play from 42:33
42:26

JosephDo you also incentivize your your marketing assistants, like per call or per close deal, or anything like that?

42:33

Alfie DickensWe did sometimes run like competitions, so we would have like whoever reaches out to the most influencers in the month um gets a prize, whoever whoever onboards the most influencers in a month. So like the flow would be that the marketing assistants would send like a Calendly link of the manager, and the manager would close the deal. But we would have like a referred-by someone, um so whoever like we we signed the most of from that referral um won like a prize, whether it's like a cash prize or like a voucher or something like that.

43:07

Alfie DickensIncentivizing the marketing assistance was such a huge thing, because fundamentally, they might not think that they have the most important job, but realistically, I wouldn't be sat here with you right now if they if they, you know, didn't do any outreach, [laughter] cuz we wouldn't have got anywhere. So they're they're really what start the coils turning, and if you don't incentivize them and keep them motivated, then everything kind of just …

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Tags: incentives, marketing-assistants