Have creators show the photo-scan naturally in the first 15 seconds, with no script

Joseph… would think, you know, the the person who's able to scale the creator program, uh, maybe they've done some like crazy marketing agency before, scaled a bunch of other creators. But like, you kind of just started from scratch. So like, did you just have your own theories for how to scale it, or were you just go with your gut? Like along the different stages of scale, like how did you um actually like where did you get the the knowledge, I guess?

Alfie DickensYeah, I mean it's a good question. I think what helped was working with Jake and Zach. Jake and Zach had like a game plan, and uh we really just tried to stick to it. You know, we had Cal AI's golden moment, which was the picture-taking feature. So you take a picture, show the app that way. And we just tried to find influencers that could seamlessly get that into their videos. And if they could do that, that meant that they could showcase the app without really pushing it. So that was kind of like our goal. But starting from scratch, we just reached out to a lot of influencers. We had some marketing assistants that did it, and then they would basically book a call with me once it got handed off.

Alfie DickensAnd I wrote like a script that I would kind of say on every single call. Um, I just would try and get to know the creator, cuz it's all about building relationships, really. So I'd get to know them and then talk to them about a deal and kind of, you know, say, "We don't really want this to be like a super heavy ad. We just want you to seamlessly get the app in." And creators love the sound of that, cuz the worst thing they can do is be handed a …

JosephYeah, it was just like in the first 2 seconds, just

Alfie DickensYeah, I suppose that's one thing I should mention as well, is like we always tried to get the app inside the first 15 seconds. Probably one of the biggest rules for us.

JosephSo, you think it's like It's mostly about the trust. Like the reason to do influencers rather than like mass organic UGC, for example, or even like paid ads, it's like these big influencers already have trust with their audience. People are following them sort of aspirationally. It's not It's not really about the utility of like, "Hey, here's what Cal AI does. Here's the benefits of it."