Pay big lifestyle creators to scan their breakfast in day-in-the-life vlogs, 4 times a month

JosephWhat was the most profitable content angle?

Alfie DickensTo this day, probably like big creators that do kind of like day-in-the-life um vlog-style content, where we could just seamlessly get the app into that video. Like, for example, they show their day, and they have their breakfast, and they just quickly scan using the app. They don't necessarily mention, you know, Cal AI. They just show themselves using it. And I Honestly, that worked out very well, especially later on, where everyone kind of knew what Cal AI was, and then the big creators started using it.

Alfie DickensUm, for example, we had a one of the Mormon wives, Jessi. She She posted for us, and she She converts really, really well.

JosephWow. Okay, so just like the big influencers that show the app in their daily routine, that seems like it's not immediately obvious like why that would be the highest converting. Do you Do you have an idea of why that was like that works so well?

Alfie DickensI I think just like them being big influencers, people copy them anyway. Um, so if they kind of naturally show the app in their videos, and we tried to get them to do four videos per month, so if people see it four times in a month that they're using this fit this app, then you know, ideally it performs pretty well for us. Yeah, this is just Jessi using it. And we sometimes would have, you know, just from like a video like this, we would sometimes get a couple of hundred promo code uses just from from this video, sometimes thousands. It's yeah, she she was really good. And that was kind of all she did. She didn't show the app again.

JosephYeah, it was just like in the first 2 seconds, just