Sign a second creator in the same niche as your best one

Alfie Dickens… plus per month. I think a goal for a long time was like, sign 100 influencers in a month, which like some I think on a few months we did sign 100 influencers, so it's uh it's like three a day, which is which is pretty cool, more than. But we did have like normal business strategy. An example was like we worked with a creator, did like 100,000 in profit for us, basically. We paid them like 20,000 for the month, and they did 120,000 of signups,

Alfie Dickensum, just in that month. And then we tried to sign another creator that was in the same niche as them, and they didn't do well at all. And so like diving into that and seeing why it didn't work well. And it kind of goes back to what you were saying before, and, you know, sometimes doing more in a niche means that your ROI goes down, because people have already seen it. Um, I think, thankfully, the fitness niche is big enough to be able to go at different different spaces, whereas some of the niches we found, you know, didn't. We weren't able to do that, and having one influencer in that niche was enough, and we we didn't need to expand on that much more.

JosephWhat were the other niches? Like you guys definitely were huge in fitness, but then were there other content niches that Cal app Cal AI like applies to that you also did influencer marketing?